How to Use MailChimp with Squarespace
Collecting email addresses from people who visit your website gives you a way to proactively market your artwork as well as classes or workshops. If you’re opening a show, you can send out an email to your list and invite them to attend. You can also announce a class or workshop you’re teaching. This helps you boost attendance at your events, and sell more of your artwork.
I’m sending you this email using MailChimp, the email newsletter service supported by Squarespace. You can use Squarespace to collect email addresses on your website, and Squarespace automatically saves them in your MailChimp account so you can email all your subscribers at once.
Getting Started with MailChimp
To open a MailChimp account, go to login.mailchimp.com/signup and enter your email address plus a username and password. MailChimp is free for up to 2,000 subscribers. I recommend signing up with an email address at your own domain, so you can verify your domain with MailChimp for improved delivery of the emails you send.
Follow these instructions to verify your domain in MailChimp kb.mailchimp.com/accounts/email-authentication/verify-a-domain. You’ll also want to create a list in your MailChimp account by clicking on Lists, then Create List. Make sure the default From email address for your list, as well as the contact email address for your account, are at the domain you verified.
Creating a Subscribe Form with Squarespace
Once you’ve opened a MailChimp account, verified your domain in MailChimp, and created a MailChimp list, it’s time to create a subscribe form on your Squarespace website to collect emails and automatically add them to your list. Log in to Squarespace and edit the page where you want to add the subscribe form. I recommend putting it on your Home, About or Contact page.
Next, add a newsletter block to the page, then edit the newsletter block to open its settings panel. Under the Storage tab click on MailChimp and log into your MailChimp account. Select the MailChimp list you created and click Apply. Now, when someone submits the newsletter form on your website, they will automatically receive an invitation to join your MailChimp list.
Conclusion: Use MailChimp with Squarespace!
MailChimp is the easiest way to collect email addresses from people who visit your Squarespace website, plus it’s free to get started and lets you be proactive in your marketing!